1. Data Controller
The controller responsible for processing personal data collected through this website is Smartbiz365, with tax domicile in Ecuador.
For any queries regarding the processing of personal data, you may contact us via:
Contact information
2. Applicable Legal Framework
The processing of personal data is governed by Ecuador's Organic Law on Personal Data Protection (LOPDP), published in Official Register Supplement 459 of May 26, 2021, and its General Regulations.
Smartbiz365 is committed to processing personal data in accordance with the principles of lawfulness, fairness, transparency, legitimacy, purpose limitation, data minimization, accuracy, storage limitation, security and proactive accountability established in the LOPDP.
3. Data We Collect
3.1 Voluntarily Provided Data
When a visitor initiates a WhatsApp conversation via links on this site, they voluntarily provide their phone number and the content of their initial message. We do not collect names, email addresses, or any other personal data through forms on this website.
3.2 Automatically Collected Data
While browsing the site, technical data is automatically collected through cookies and analytics tools:
- IP address (anonymized)
- Browser type and version
- Operating system and device type
- Pages visited, time on site, and traffic source
- Interaction data with page elements (clicks, scrolls)
This data is processed in aggregate form and does not allow personal identification of the visitor.
4. Processing Purposes
- Facilitating communication between the visitor and Smartbiz365 via WhatsApp
- Analyzing traffic and browsing behavior to improve the site experience
- Complying with applicable legal obligations
5. Legal Basis
Data processing is based on:
- Data subject's consent (Art. 7, LOPDP): when initiating a WhatsApp conversation or accepting optional cookies.
- Legitimate interest (Art. 7, LOPDP): for the technical operation of the site and strictly necessary cookies.
6. Data Retention
Navigation data collected by analytics cookies is retained for a maximum period of 26 months, in accordance with the standard configuration of Google Analytics 4.
WhatsApp conversations are managed according to WhatsApp Business retention policies and Smartbiz365's internal processes.
7. Data Subject Rights
In accordance with the LOPDP, every personal data subject has the right to:
Access
Know what personal data of yours is being processed.
Rectification
Request correction of inaccurate or incomplete data.
Cancellation
Request deletion of your data when it is no longer necessary.
Objection
Object to the processing of your data in certain circumstances.
Portability
Receive your data in a structured, commonly used format.
Suspension
Request suspension of processing in the cases provided by law.
To exercise any of these rights, contact hola@wootraffic.com stating the right you wish to exercise and enclosing a copy of your identity document. The response deadline is 15 business days in accordance with the LOPDP.
8. Supervisory Authority
If you believe that the processing of your personal data violates your rights, you may lodge a complaint with the Superintendencia de Protección de Datos Personales del Ecuador.
9. Amendments
Smartbiz365 reserves the right to update this privacy policy to reflect legal, technical, or operational changes. The date of last update is indicated at the top of this document.